Wednesday, 4 November 2015

Advertising - A Business’s Life-Line

Advertising is a form of marketing communication used to promote or sell something, usually

business products and services. The word ‘Advertising’ sounds simple but it is strong enough to change the kismet of any company. Basically started off with the word-of-mouth which is promoting a brand by personally telling it to people but with the growth and development of different industries, the evolution of advertising took place.

In today’s world we have n number of business firms fighting in the market to reach the top but it’s not as easy as it sounds. Making the people aware about the product or service the company is providing is one of the basic and most important steps a company should take and advertising enables it in the best possible manner. The platform ranges from print ads to audio visuals and there are different kinds of innovative ideas coming up every day to attract the audiences.

                Print Ads will include newspaper ads, brochures, flyers, leaflets, etc. It is also proved to be an effective medium for advertising but the reach is limited compared to the new mediums available now. Next come TV commercials, it is a very effective platform used for advertising but 

comparatively more expensive compared to print ads and is more effective.  It has a very wide reach as the number of users is much higher than that of any print medium. Next comes online marketing which is the most effective marketing of the 21st century. 

This includes social media marketing, sending e-mailers, SEO, etc. Researchers have proved that people spend more time using the internet than any other medium which makes it the most effective medium to advertise. SEO (Search Engine Optimisation) and SMM (Social Media Marketing) is something every company is using as a medium to promote their business.


                WhiteroseAdvertising Pvt. Ltd is one of the leading agencies is Delhi providing 360 degree advertisement in the most efficient and effective manner. Any kind of advertising, Whiterose Advertising is one name you can blindly rely on. We have many high profile clients who are satisfied with our services and we welcome you to come and enjoy the best of service from one of the best agencies in the country. 

Friday, 30 October 2015

Graphic Designing as an Art

What is Graphic Designing?

Graphic Designing is the art of using type, space, image and color in a creative manner which eventually completes the process of visual communication. It is an effective medium to catch the attention of people from any age group. Even an infant kid can be attracted if the design is creative and executed well. It might take years of practice and work to become a specialist in the field as a Graphic Designer but the time spent trying to polish your Graphic Designing is worth it because it is proven to be an effective medium of communication. It is not only an effective medium of communication for the advertiser but it is also an amazing field to choose as your profession.

Why choose Graphic Designing as a profession?

·         Huge Client Base – Some businesses have limited client base but everyone needs a graphic designer. With the competition increasing at high rate marketing is one of the most important keys to the success of a company. If a company has to market their product or service they need the material to use as a marketing material and that’s where the graphic designer plays the vital role.
·         Work from home – One of the best advantages of graphic designing is that you don’t have to set up an office or go to an office to work efficiently, all you need is a computer and your creative ideas to sway your destiny.

·         Express your creativity – It is a very good field to work in for people who are very creative by expressing their ideas leading to a great living. The industry is very vast and is ever ready to accept people with creativity and even reward them for the skill they possess.

Why Whiterose Advertising for Graphic Designing?


With creative in-house designers who are experts in the field, you as a customer seeking for the service can definitely trust Whiterose Advertising because we guarantee to give you the best of what you can get in the market. The designers are experienced in the field which also makes your work much easier because their experience will talk when you see the complete design and it will be an effortless and effective job for you once you handover the assignment to us.

Wednesday, 12 August 2015

Top most magazine advertising agencies in Delhi

Magazine advertisement: An effective way of publicity

Magazine advertising is an effective method of showcasing ads of various products. These advertisements reach people by getting placed throughout publications. Advertising is one of the greatest catalysts for maintaining or even starting up a magazine. Advertisement sales are so significant that it can create as well as destroy a publication. Magazines without advertisements are not pretty much acceptable to people. The firm owners of various magazines look for advertisers not only to stay in business but also for generating revenue. Advertisements posted in magazines are highly efficient in attracting consumers because the glossy look of both the pages and the products’ pictures printed on them are the best eye catchers.

Advertising firms and their efficiency

Magazine advertising is truly one of the greatest and most powerful selling tools available in the sales business. An ad rightly placed by an ad agency in an eminent magazine can enormously improve the sales level. Editors of magazine advertising firms are always there for making necessary changes which make the advertisements more attractive. The most popular magazine advertising corporations in Delhi nearly always leave a strong influence through the contents published in the magazines. Their efficiency is so high that they make sure that a reader would go through at least 80% of an ad before opening the next page of a magazine. While placing the ads, the professionals involved in such top most companies smartly avoid things which should not be there in particular ads.

Things to keep in mind

Before you decide to take service from any of the biggest magazine advertising companies in Delhi and purchase ad space in a specific magazine you need to ask a few crucial questions. Those essential questions are:
·         What is the basic demographics of the magazine's readers?

·         What is the circulation process of the magazine?
·         How often is it published?
·         How is the magazine distributed?
·         What are the special themes or segments planned for the whole year?
·         How much does the magazine cost?
These questions will help you thoroughly in understanding the basic schemes of the magazine company including the layer of society it is circulated to.

Steps performed by ad agencies

Various magazine ad agencies in Delhi also team up with you in understanding its work ethics, policies, and professionalism. Many a time they offer their clients with media kits so that you gather more in-depth information. These kits contain the ad rates of the publication, readers’ demographic, editorial contents, an audited statement of circulation from the publisher, and many more. They make sure that the magazine is a famous in which your ad will be displayed and gathering much publicity. They also design the ads with strong yet simple messages to draw a mark in the readers’ mind.
The most efficient ad agencies in Delhi rightly know how to grab the attention of the readers within a few seconds. The graphic, as well as the headline provided, would come together to highlight your ad.

Saturday, 25 July 2015

Benefits of Magazine Advertising in Delhi, India

If you had to wander around from shop to shop knowing products of your choice, you would probably choose not to use them or if you had to invest a whole day venturing out to get a know how on different brands, you would probably stick to something you are aware of.

These audiences are communicated with the help of an advertisement. A magazine advertisement continues to enhance a buyer’s impression on definite products and brands. 

The creation of new environment

The first advertising magazine was printed by Benjamin Franklin in 1729, named as The Pennsylvania Gazette. However, this mode of communication was not chosen until mid 19th century. It was only read during 1850's when magazines took up diversifying topics like Slavery. Henceforth, it had become, an important way to reach public for more than 250years. Later, with the help of print media and development of different special effects, magazine advertising had become more advantageous.]

An approach to giving you all-around know-how

It allows you to reach the prospects who are receptive to advertising
A digital makeover makes it more attractive for the customers of all genres
An open forum –for the advertiser and for the reader. The advertiser gets to introduce his/her product or business. The customer gets an initial idea of the product or the business.
A magazine can be devoted to literature, politics, business, marketing, education, articles etc. Thus trying to give a wide range reach.
An advertiser can reach a similar taste people through a magazine.
The superior quality pages, graphics and special effects used in the magazines makes it attractive and is longtime retainer among public.

Initiating the change in the competitive market!

Around 20 thousands of magazines are published in over 30 languages all over the world. This traditional form of media if not is setting a fire in generating turnover, but it makes a substantial market. This medium of advertisement helps in targeting a specific audience, who has a particular interest on particular products. This enhances the growth of the product or business.

Monday, 13 July 2015

Prospectus Designing and printing agency in Delhi NCR


Designing and Printing


Industrial Revolution has gifted us with The Printing Press. Pretty unknowingly this machine had given birth to the post-colonial world. Had not there been printing, world would still remain in some older times being ruled by some monarch.


The machine was made to print works of great laureates. Slowly came up the concept of pamphlets and leaflets. With more innovations and human intelligence, this was made the limestone for media and communication. Advertisement and Designing were born holding its hand and were slowly raised to be the giants in this post-colonial world.

It’s all about vibrancy!

Vibrant and glossy stuff attract us more than black and white stuff. All luxurious approach attracts us in no time. Advertisements have taken this advantage and used it on a large scale for promotion, launching and marketing. In spite of the proverb “All gold does not glitter” we tend to run towards Gold itself.

The final choice is made due to the eye-catching presentation!

Anything we choose in our present life, we definitely look for the quality, but looks and appearance does matter to us. It is observed when, parents choose schools for their kids, other than an educational grade of the school, - the ambiance, its surroundings, all are noted carefully or when we go to buy a house or any property, we tend to ask for the brochures which can give us an initial idea. To cater to all these needs, some Agencies have sprung up all over.

Delhi NCR agencies can make or break your fate!

Delhi, being the national capital is the birthplace of an industrial hub and a great many schools. If you are planning to expand your business globally, the prospectus designing or printing service providers can benefit you in many ways.

Despite the popularity of the social networks, and Online promotions, one can hardly ignore the importance of Off-line promotions. Seek professional assistance from the skillful experts in the Delhi region and you are likely to find some amazing deals which will allow you to get your job done, without draining your entire fortune!


Thursday, 18 June 2015

How Outdoor Advertising in Delhi Can Shoot Up Your Revenues

All types of businesses often search for new paths for advertising and promoting all their products as well as services. Effective advertising procedures vary among various sorts of businesses and also industries. Hence, there is no simple one single correct and effective way but there are many. Outdoor advertising is a part of such processes which bring success to the businesses in Delhi.




Advantages Provided by Outdoor Advertising in Delhi

In the modern times of technological advancements, cities like Delhi with a dynamic lifestyle always have a liking for outdoor advertising more than any other way of advertisement. The benefits provided by outdoor advertisements in Delhi are:

·         Product Awareness: Consumers always stay well informed about the products of their favorite companies or the stuff just launched by any new firm. Keeping information about the type of products we use is quite essential.

·         Increase in Sale: Outdoor advertising in Delhi fetches more number of people to the products of the companies and the level of sales increases dramatically. It actually attracts the consumers of Delhi towards buying the advertised products.

·         Establishes Brand Loyalty: When a company spreads outdoor advertising it definitely gives hike to the popularity of the brand which later on increases its loyalty. People gradually start believing and relying on the products provided by the same brand.

·         Distributorship Encouraged: An excellent outdoor advertising also creates interest in a number of potential dealers to take up distributorship for making the product reach to the customers staying at different parts of Delhi. The more numbers of distributors help in the development of the firm and its revenue.

·         Available 24x7: Delhi is one city with busy citizens and only quick yet recurring advertisements fit in here. The advertisements which are available active for 24 hours and advertise round the clock.

·         Flexible Way: This type of advertising is flexible while making choices that in which areas of Delhi are to be targeted to sell particular products of the company.
 Contact us

Apart from all these the creative opportunities associated to outdoor advertising method in Delhi are really many.

Friday, 5 June 2015

Print Media Advertising, Print Media Advertising agency in Delhi India

“Types and Benefits of Print Media Advertising”

print mediaMarketing pundits and professionals for some time have been deliberating on one burning question: Is print media advertising dead? With an incredible high growth of digital media where internet has become integral part of the marketing mix, print media has become the focus of debate. However contrary to popular belief print media is still very much in power.


Though digital media advertising is offering myriad of benefits like more exposure to target audiences and being cost effectiveness, print media isn’t backing off easily.  A country like India where Internet has gained foothold is still home to audiences where print media advertising is staunchly holding is position. Consider this, The Times of India, which happens to be the largest daily newspaper in English in the world boasts a daily readership of four million approximately. What makes this so astonishing is the fact that it is not the largest newspaper of the country.

print mediaPrint media advertising refers to any kind of adverts that are published or printed on newspapers, magazines, billboards, flyers and brochures. Books and banners are also part of the print media.

Flexibility

India is home to numerous cultures and ethnicities. There is no doubt that with this diversity Indian advertisers have to work with different norms, languages and consumer patterns. As stated above that the English daily The Times of India has daily readerships of four million people but compared to Hindi and Malayalam newspapers it lags far behind. With more than fifteen languages spoken across India, print media advertising offers marketers a chance to create localized advertisements then to rely on digital and electronic media where the language has to be singular for all viewers.

Longevity of advertisements

With print media advertising you can ensure that your message is repeatedly shared with your target audience.  Once an advertisement has been printed in a newspaper or a magazine it will be visible to anyone who reads it. Also at times magazines and newspapers are read again and again in waiting rooms, homes and offices. This means that your print ad may be read repeatedly in the next few months. You will be surprised to know that a daily newspaper called Dainik Jagran which is also one of the most read paper in India has an impressive three million circulation whereas it is read by a mammoth 15 million readers only because it is passed on to others.

Print is always credible against pop up ads

print media
Internet is being used by everyone. This includes legit advertisers that want to sell their products and services and by the con artists that are using black hat tricks like spamming, malware ads and other nefarious tricks. However with print advertisements audiences have always read with a sense of belief and legitimacy. Banners, pop up ads and spam emails have made users online cautious of digital media advertisements. However with print there is no harm or danger of viruses.

print mediaBranding done right

Online or other forms of media have restrictions that inhibit brands to properly promote themselves. Fonts, size and even colors have to be reworked to ensure your message goes through. But with print media advertising you don’t have to worry about such tedious things. You can create a consistent advertisement where your brand bible can be followed to the letter.

With so many benefits and potential of print media advertisements it is imperative that you find a professional agency to work with.  White Rose Advertising is a leading print media advertising agency in Delhi that offers complete print media solutions to its clients. If you are interested in working with a top notch advertising agency that brings about experience, creativity and delivers visit our website today here: www.whiterosead.com

Wednesday, 3 June 2015

Mobile Friendly Website - Advantages of Responsive Website Design

Responsive Website Design

If we talk about the increased use of smart phones and tablets, there’s no doubt that Smart phone market has experienced a great deal of breakthrough, with billions of people being dedicated users. This is a major reason that demands the websites to have a responsive website design in order to be compatible for different browsers over various devices.

If you are thinking about getting your website mobile ready to gradually increase the ratio of mobile sales over desktop sales, you have made the right decision. Clearly, people spend countless hours over their tablets, iPads and Smart phone - making these devices the ultimate tool to expand your business. By making your website easy to access over different mobiles, you automatically enhance the user experience, your site ranks better on search engines and most importantly, it saves your users a lot of time.

So before you look for a responsive website designing agency in Delhi, you need to know the essential advantages that will help your business grow immensely.

Increased Reach, Sales & Conversions
By implementing the responsive design, you make it easier for your website to get accessed by its potential users on the different mobile devices. Regular users will normally access the website which isn’t upgraded for mobile use and it will be very difficult to navigate. But if a website has been refined for mobile platforms, the reach will explicitly increase as there will be no redirections. A stable website with great responsive design improves the reach, sales and conversion.
mobile-friendly 
Increased Visibility & Easy Monitoring
A mobile friendly website has same links and no redirections, this automatically decreases additional maintenance. Also, a single website is easy to track using Google Analytics and similar tools that have been perfected to monitor multiple devices. This eases out the entire process of tracking and you can get all the data in an integrated platform. Also, there is no need to write separate content for mobile site, increasing your chances of getting good rank in SERP.

Easy Modification & Maintenance
A mobile phone website designing agency will help you switch to a responsive design easily because there is no need to create an additional site from the scratch. This reduces the add-on maintenance, development and support expenses. By implementing the various methodologies to improve the website’s performance, the optimization process works on all verticals. Moreover, a single administrative dashboard helps in managing the website optimally, without having to worry about layouts, tools or the entire CMS. As a result, multi-device experience is boosted.

Increased User Experience
By optimizing your website for all mobile platforms, you step ahead in accommodating the needs of your users. Since the responsive design normalizes the website for all major mobile platforms, you can cater to various factors such as pixel resolution, screen size, touch capacity, and click versus touch easily. By using all the metrics, you enhance the user experience by letting them view, scroll, navigate and perform all other operations in a hassle free way on their smart device. It’s a win-win situation for you and your business!




There are many other benefits that can prove beneficial for your business, especially when you opt for mobile-friendly design. All you need is an experienced mobile phone website designing agency to help you carry out all the changes.

Monday, 25 May 2015

Advertising and its Impact in India - White Rose Advertising

The role of advertising agencies and its influence in the Indian Society has been profound. There will be hardly anyone in India who will not recognize the simple hand drawn mascot “Amul Girl” that has over the years entertained the masses with its equally simple yet incredibly funny humor. Advertising is now fused with the consumers as they are able to see the promotion of brands and services anywhere and at any time. From television to local radios, to product placements in Bollywood movies to billboards, everywhere in India, advertisers are working are hard to have their brands exposed. With a growth rate that rivals the strongest countries, competition among local companies alone can eat a brand if it doesn’t advertise properly.

The term advertising is a sum total of different techniques that are now used by advertisers to get the word out. Consumers are now smarter, have myriad of options and demonstrate their purchasing power at a slightest hint of mistrust of lack of information. They are now focusing on finding benefits, comparing cons with the pros and looking beyond the price. For consumers, satisfaction is now the cornerstone on which their buying behavior is dependent on. This has not been missed on advertisers who have now started to create advertisements that appeal to this new way of thinking that encourages consumption and spending.

India has been beset with numerous challenges. From poverty to lack of sanitation, its growing population has always bought along different issues. However the role of advertising in curbing these issues cannot be ignored. Advertising has been used considerably to create awareness regarding plethora of issues. AIDS, TB and other viral diseases have been actively become part of advertising campaigns.

 Government of India and its numerous agencies along with businesses have developed awareness and educated the masses. Audiences that belong to the farthest areas of India are now well aware of the different diseases like Polio and what they need to do to protect themselves from it.
Generally advertising has evolved with the development of Indian’s social values. However there are many those points out to the adverse impact of advertising in India. Advertising agencies are now educating their target audiences through the content they share. New fads, trends and latest fashion are part of new advertisements.


A Print Media Advertising agency will create artworks that will feature scantily clad women promoting products whereas Magazine Ad agency will commonly use images of Bollywood actresses to do the same. Sexuality is a common tool that is being exploited by advertisers to attract consumers to their brand. This has been criticized by the influencers in Indian society as audiences are keen to expect more causing a conflict with the norms and values that are prevalent in India

The impact of advertising has been considerable. From the very beginning, advertisers in India have worked with numerous ethnicities, cultures and norms. They have shaped their promotions along with the favorite past times of India that includes Bollywood, Cricket and its many festivals. India has always been considered the best definition of melting pot where diverse cultures and traditions are amalgamated together. In the case of advertisers in India, this has been the same situation where learning from west has now mixed with Indian values. For instance graphic designers are expected to incorporate Indian values within the collateral to ensure more views. This has resulted in proactive, engaging and down to earth ads that are increasingly viral in India and the world
  

Saturday, 25 April 2015

Outdoor Advertising & its benefits for The business.

Outdoor Advertising is the most popular mode of Advertising. The outdoor media includes outdoor advertising in several forms- such as posters, billboards, hoardings, Walls, Bus & Train Media, Uni-poles, trans lights etc. These are considered as a traditional Media options while the world of outdoor advertising comprises of much more. Basically, Outdoor advertising in India is used for promoting a product or a service in the specific geographical area, while billboards, bus benches, and transit advertising can be very useful for the small-businesses.
People can use any outdoor media for Advertising according to their product or service requirements. For example, beverage companies normally use sports events like cricket or football to promote themselves.


Major reasons Why, You should go For Outdoor Advertising


  1.   Lowest cost per thousand
  2.   Maximum Audience reach
  3.   Consistent brand reinforcement
  4.   Wide target potential customers
  5.   Sustained awareness
  6.   Visible Impact on Audience
  7.    Immediate and continuous response
  8.    Innovative medium of Advertising
  9.    Brevity to deliver the short messages
  10.   Strategic placement as per your requirement
  11.  Directional for your location
  12.  Constant reminder of running offers
  13.  Specified target reach for products
  14.  Bridge the gap between the customer & the company

How can Outdoor Advertising help you?
  •        By Building a brand
  •        By making  great impact on Majority
  •        By reaching out to a large audiences at low cost
  •         By dividing market to target unique Audience
  •       By compliment other media

White rose Advertising Pvt Ltd is a pioneer Advertising Agency in India which provide the Outdoor  and  Indoor Advertising in India on Nominal Charges.